Influencer Agent

Your Influencer Agent manages the full lifecycle of an influencer campaign inside your CMO dashboard. Tell it your goal, budget, and timeline in chat. It finds matching creators, handles outreach and funding, tracks content submissions, and processes payouts — all without leaving Okara.

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How to start a campaign

Open your CMO chat and describe what you want to run:

“I want to launch on X with 5 creators. Budget is $5k, two-week timeline, product-focused tone.”

The agent will ask for your budget, goal, and deliverable type, then save a campaign brief. From there it matches creators and presents a ranked shortlist for your approval. Everything after shortlist approval — funding, outreach, submissions, payouts — is managed from the Agents Feed section of your dashboard, not the chat.

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Creator matching

The agent scores creators across your active creator pool based on:

• Reach — follower count on the relevant platform
• Vertical fit — how closely their content category matches yours
• Tone match — whether their style aligns with your brief
• Reliability — acceptance rate and on-time delivery history
• Budget fit — creators whose minimum rate exceeds your budget are penalized in ranking, not excluded outright

You receive a ranked shortlist. Click Approve on the shortlist card to move the campaign to funding. If no creators accept after outreach, you can rematch to get a fresh shortlist, or resend outreach with new 48-hour links to creators who haven’t responded yet.

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Funding

Once you approve the shortlist, you’ll see a Fund button on your campaign. This opens a Stripe Checkout session to pay the campaign budget upfront. Outreach emails only go out once payment is confirmed — creators aren’t contacted on an unfunded campaign. For retweet or quote tweet campaigns, you’ll be prompted to paste the source tweet URL after funding. This URL can be edited for 1 hour after submission, then locks. Creators are emailed the link once it’s set.

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Outreach

After funding, the agent emails each creator with your campaign brief and a link to accept or decline. Creators have 48 hours to respond before the outreach expires; the amount reserved for any creator who doesn’t accept in time is automatically refunded to you. You don’t write any emails. The agent handles the entire outreach on your behalf.

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Tracking submissions

Your campaign card shows each creator’s status in real time:

• Accepted — committed to the campaign
• Submitted — content URL provided, pending your review
• Changes requested — you’ve asked for revisions
• Approved — content signed off, payout queued
• Declined / Expired — creator did not accept in time

You can approve content, request changes, or issue a refund for non-delivery directly from the campaign card. Creators get a reminder email 2 days before the campaign ends if they haven’t submitted yet. If you don’t act on a submission, it auto-approves 48 hours after the campaign end date (or after submission, whichever is later) — after that window, it can no longer be refunded for non-delivery. Each campaign has a messaging thread between you and the creator for questions or clarifications during the engagement.

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Cancelling a campaign

You can cancel a campaign before any creator has accepted outreach — any funds you’ve paid are refunded. Once a creator has accepted, the campaign can no longer be cancelled outright; use change requests or refunds on individual deliverables instead.

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Supported platforms

Campaigns run on Twitter / X today:

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Payouts

Okara handles creator payouts on your behalf once you approve their content — there’s nothing for you to do beyond approving.

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Pricing

The Influencer Agent is included with your Okara paid plan ($99/month) — there’s no separate subscription fee for it. Okara takes a 10% commission on total campaign spend, covering creator matching, outreach, payment handling, and payout tracking. This commission is not refunded if a creator’s portion is later refunded for non-delivery.

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For creators

Creators sign up at okara.ai/creator/new. After email verification and admin approval, they access a separate dashboard to browse open campaigns, submit content, and track earnings. There is no fee for creators to join or accept campaigns.